There was a remarkable lack of public debate in San Francisco — or anywhere else — on Adult Diaper Dispensation (ADD). All costs were loudly underwritten by The Dignity Foundation (TDF), a charitable body dedicated to community development, medical research, K-12 education, and, now, small businesses hit by the “squat-by defecation” of serial defecants.

Allow TDF’s VP of Communications Lucre Smoothjoy to introduce your faithful repertory character, The Poor, who will today be playing semi-malicious poopers out to get Mom and Pop, who put every dime they had into The Backbone of American Business, their head-shop on Haight Street that sells bongs, whippet cannisters, feathered roach-clips, and what appear to be a number of human bones, including a few spinal vertebrae from, not an American Business, but the backbone of an American opossum from Bakersfield.

Would you like a TDF annual report? We have one for you right here. It makes no mention of our corporate sibling and sponsor, a disposable paper-goods manufacturer that is aging out of infant goods into a more mature market. Our Dignity Initiative public information campaign takes a broad-based social education approach to bring the public up to speed on what we can do — together — through top-level messaging in high-traffic spaces with framing that deploys innocuous word-play rather that blunt fear.

This top-level messaging was visible to all who cared to look out the car window at the blinking billboard near the off-ramp at Duboce. Dignity Is No Accident(s).

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